These 9 words changed fast food forever.

And I’m sure you remember them too.

“Fresh Hot Pizza Delivered 30 Minutes or Less, Guaranteed.”

The iconic and somewhat infamous, Domino’s slogan.

A simple value proposition that sent shockwaves through the industry, helping an underdog steal a giant slice from right under the big boys’ noses.

Domino’s knew they couldn’t compete on taste, location, price, or brand, but capitalized on something no one else was thinking about…

Time.

Nothing stood in the way of their fast, free delivery, steamrolling the competition.

The lesson here is simple.

Sometimes you need to boldly go where no one else has gone before to make an impact.

If you have to exhaust all your time and creativity, exhaust it by answering this:

“Why should I do business with you v.s any / every other option?”

Figure that out and you’ve unlocked a megaphone for your marketing.

Now laugh all the way to the bank.